On Page SEO: A Key Role in Optimization

I hope Every one of you know what SEO is and how it can drive immense traffic to your blog or website. SEO is basically divided into two separate categories :

1. On Page SEO
2. Off Page SEO

In this post I will only talk about On Page SEO, it’s the first step to optimize your posts for search engines.

[note]On page SEO includes things like keywords, meta tags, title tags etc which you perform on your site to rank higher in search engine results.[/note]

The on page optimization helps in improvising the web page or web site to such an extent that it positively impacts the search results. It is a key player in SEO which helps you to grab organic traffic.

On Page SEO Tips

There are some useful and resourceful techniques that are comprised under the On Page Optimization :

on page seo


Keywords are the common searched terms which readers (internet users) type on search engines to find answer of their queries.

Keyword for On Page Optimization can be categorize in two parts, and those two parts are :

1. Keyword Research

Before writing any blog post you should do research for the keyword. The testing of the keyword is very important and is an obligation to be completed by the use of various search engine.

It is an important task as a targeted keyword helps in making your blog highly ranked  and popular. You can use various tools such as keyword research tools, adword keyword tool etc that help in researching a keyword.

2. Keyword Density

Keyword density simply means the repetition, You should repeat your researched keywords in your blog post. Keyword repetition gives an idea that how important your post is for a particular keyword.

But while writing a blog post you should keep in mind that writing for readers is far better than writing for search engines, so you should not repeat your keywords again and again in your post.

Repeating keywords again and again in your blog post can make your blog post to be considered as a spam by search engines.

Read: 10 SEO Tips to Make Your Blog #1 In Search Results

Important factors that effect your On page SEO

Title Tag 

Title tag is a very important ingredient when it comes to SERP, it is the first thing that grabs the visitor’s attention this is why it is needed to be much relevant to the content. A title tag should always be in H1 or H2, as it makes the title tag very effective and easily understood by the reader.

A title tag should preferably be as short as possible still being relevant to the content. Search engines allow only 70 characters to show in search results hence long title is of no use it is suggested that title tag should be lesser than 70 characters.

Meta Tags 

Meta tags are now not important as it used to be before, but still meta description part is being considered by various search engines. Meta tags are the tags which are used to have your blog’s short description and some main targeted keywords.

A meta description should be relevant to the blog post and you should try to use some keywords in your meta tags, but make sure don’t stuff meta description with keywords.

Meta description is not very useful to the reader, but still it gives the information about the post’s importance for the particular keyword that they are searching for.

Meta keyword part of meta tags is not have much importance nowadays but still many webmasters suggest to use meta keywords for your blog or website. You should use your blog’s main keyword in meta keyword tag.

ALT Tag 

It is strongly recommended that there should be relevant and proper use of alt text for page image and post image. A search engine identify the image by only it’s alt tag this is why alt tag plays an important part in increasing the traffic of a blog or a website.

Alt tag if used properly can help you to grab enough traffic from image searches, it is suggested to use your keywords in Alt tag.

URL Structure

For Search engine URL Structure should be sixty to seventy words premalinks as they are limited to it. If you have relevant keywords in your URL structure then search engine could give some priorities. That’s why it is always suggested to use your keywords in your URL structure.


Sitemap is nothing but a list of accessible blog post or web page your blog or site have. It allows search engine to index each and every part of your blog. It  is very important part in on page optimization of a blog.

You should have sitemap of your blog, it is also suggested to submit your blog’s sitemap to Google webmaster tool and Bing webmaster tool.

Anchor Text

Anchor text is that portion of a text which is clickable. While linking to your blog posts or linking to external source you should use appropriate keywords which give the anchor text a ‘proper meaning’ and value.

So, these were some simple yet effective tips for on page optimization of your blog. If you wanna get your blog ranked higher in search engine results then you should use the above technique. Do share your views regarding the post.

Author Bio : This article is written by Tarun Jaitely, who is the author of TCLDaily.in. He mainly writes about blogging tips, SEO tips in an effective way.

 Do you have any more tips on “On page seo”?

31 thoughts on “On Page SEO: A Key Role in Optimization”

  1. Thanks Tarun Bro, Post is very informative and should be promoted well too. I’ll also submit a Guest Post soon at LearnBlogTips.com Hope my post will be published.

  2. Good to see that my post cleared your doubt regarding Anchor text and alt tag. If you still have any kind of doubt then you can ask it here we(me and rahul) will be happy to help.

    • There is no rule for keyword density, Sometimes you can be on page one of google with 1-2 % keyword density while sometimes even 4-5% keyword density would’t help you to be on the top. The thing matters here is the competition of keyword which you are targeting.
      You should use 2 to 5% keyword density.

  3. Tarun,

    Yes! I agree with you, these factors are very important and if we put our primary keyword in the beginning of the title tag is better and suggested way and we need to keep keywords on post without diluted or over stuffed in order to avoid not indexed on search results / over optimization penalty.

    • Yes Naveen you are right keywords in the beginning of title tag is good and yeah there is a very thin line between optimization and over optimization so one should use keywords properly.

  4. For on-page seo these are the primary factors and quite important to get your web page ranking high. get me some more details about off-page seo. i am facing many problems in link building.

  5. Hi Tarun,

    I know when bloggers start publishing new content, they are in such a “bubble” and often miss that SEO is a major part of getting new readers organically and helping the rank better in the Search Engines.

    If we can make a concious effort of taking the steps above we will start to see the results. Nice post!

  6. basically keywords are the most important factors we should take care of , other wise WordPress it self is seo optimized and you can just install yoast plugin to make it more effective. Great tips for beginners who have just started blogging.

    Great post Tarun =)

  7. When comes to SEO, it’s really issues to me, I don’t even know should I use new keywords for each new post or use the same?

    Thank you – Ferb

  8. Do proper research before writing and choose relevant keywords with low competition and high search volume no matter they are new or the old you used in your old posts. Try to target atleast two or three relevant keywords in single post.

  9. On page SEO indicates what’s shown on your blog. In on page SEO, blog owner can alter the meta tag, strengthen keyword density & optimizing blog content. These on page SEO recommendations is truly great for enhancement in blog ranking.
    Appreciate it to share this article!

    • Thanks Amrik for your comment, It seems like you gave the summary of whole post in your comment :D

  10. After google panda and penguin updates one should take care of stuffing
    If we use more keywords repeatedly then google is going to penalise the blog very badly
    To avoid penalty write posts with more words and get more comments
    Btw very nice article :)

  11. On Page and off page optimization is really great! It has help alot in my projects. But I learn more of it here in your blog content about the said topic so I want to thank you for your SEO wisdom. I am an SEO Manager and I can sense and profound your concept is.

    All the best!


  12. you are right rahul on page and off page seo both are very important for a blog. And all the basic points which you told are also very very important for a blogger to do in his blog.

  13. Thank god , that keyword density part was extremely useful for me. you save my blog man :D i’m a beginner. i always stuffed my post with keywords. From now on i wont. Worth reading your article. thanks for the informative article :) i really appreciate your work tarun.

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